Last updated: 26 July 2026
New Forest Flag (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, create an account, contact us or place an order.
New Forest Flag is an online retailer offering clothing, accessories, gifts and homeware inspired by the New Forest.
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
New Forest Flag
Email: newforesttartan@outlook.com
When you use our website or place an order, we may collect the following information:
When you browse our website, we may automatically collect certain technical information, including:
We may use your personal information to:
Under the UK General Data Protection Regulation, we must have a lawful basis for processing your personal information. Depending on the circumstances, we may process your information on the following grounds:
Our online shop is built using WordPress and WooCommerce.
When you place an order, WooCommerce records information needed to process your purchase. This may include your name, contact details, billing and delivery addresses, purchased products, order value, payment status and order history.
This information is stored within our website and used to manage your order, provide customer service and meet our legal and accounting obligations.
Payments made through our website are processed by secure third-party payment providers.
We do not store your full debit or credit card details on our website. Your payment provider may collect and process your payment information in accordance with its own privacy policy.
We may share the information necessary to produce, fulfil and deliver your order with trusted third parties, including product suppliers, print-on-demand fulfilment partners and delivery companies.
Only the information required to fulfil or deliver your order will be shared, such as your name, delivery address, contact details and the products ordered.
Our website uses cookies and similar technologies. Cookies are small text files stored on your device when you visit a website.
We may use cookies to:
Essential cookies may be used because they are necessary for the website and online shop to function. We will ask for your consent before using non-essential analytics or advertising cookies where required by law.
You can manage your cookie preferences through our cookie consent banner or your browser settings. Disabling certain cookies may affect how the website functions.
We may use website analytics services to understand how visitors use our website. These services may collect information such as the pages visited, time spent on the website, device type, approximate location and traffic source.
We use this information to monitor website performance and improve the shopping experience. Analytics cookies will only be used where the appropriate consent has been obtained.
If you subscribe to our mailing list or agree to receive marketing communications, we may send you information about:
You can unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us directly.
Unsubscribing from marketing will not prevent us from sending service messages relating to an order you have placed.
We may share your information with trusted service providers where necessary to operate our website and fulfil your orders. These may include:
We do not sell or rent your personal information to third parties.
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that suitable safeguards are in place. These may include UK adequacy regulations, approved contractual clauses or other safeguards recognised under UK data-protection law.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Order and transaction records may be retained for up to seven years to meet tax, accounting and legal requirements. Other information may be kept for a shorter or longer period depending on why it was collected and whether we have a legal reason to retain it.
We use appropriate technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.
These measures may include secure website connections, restricted access, software updates, backups and security monitoring. However, no method of transmitting or storing information online can be guaranteed to be completely secure.
Under UK data-protection law, you may have the right to:
These rights are not absolute and may be subject to legal exceptions. To exercise your rights, please contact us using the details provided in this Privacy Policy.
We may need to verify your identity before responding to a request.
If you have concerns about how we use your personal information, please contact us so that we can try to resolve the matter.
You also have the right to complain to the Information Commissioner's Office, the UK regulator for data protection.
Information Commissioner's Office
Website: ico.org.uk
Telephone: 0303 123 1113
Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices, security or content of those websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
Our website and products are not specifically directed at children. Customers placing orders must be able to enter into a legally binding contract or have permission from a parent or guardian.
We do not knowingly collect personal information directly from children without appropriate permission.
We may update this Privacy Policy from time to time to reflect changes to our website, business practices, service providers or legal obligations.
The latest version will be published on this page, and the date shown at the top will be updated.
If you have any questions, requests or concerns about this Privacy Policy or your personal information, please contact:
New Forest Flag
Email: hello@newforestflag.co.uk
