Welcome to the New Forest

Premium products featuring the iconic New Forest Flag

Welcome to our collection of premium products featuring the iconic New Forest Flag – a proud emblem of one of Britain’s most unique and cherished landscapes.

Whether you’re a lifelong local, a regular visitor or simply have a love for the New Forest, our range lets you carry a symbol of its remarkable heritage wherever you go.

Browse Our Collection

Clothing

Premium t-shirts, hoodies and apparel inspired by the New Forest flag. Designed for locals, visitors and anyone who loves one of Britain's most beautiful national parks.

Accessories

From tote bags and phone cases to everyday essentials, discover New Forest flag accessories that let you carry a little piece of the forest wherever you go.

Homeware

Add a touch of New Forest character to your home with mugs, cushions, prints and gifts featuring the iconic New Forest flag design.

Dating from the 19th century, it represents pride, identity, tradition, belonging and community, as well as a shared commitment to protecting the New Forest’s unique way of life.

Our collection showcases this distinctive emblem on high-quality clothing, gifts, homeware and accessories, allowing you to celebrate your connection to the New Forest every day.

Whether you’re buying for yourself or searching for the perfect gift, each item is inspired by the history, beauty and enduring spirit of this remarkable landscape.

Why You'll Love It

Inspired by the New Forest

Every design begins with the landscapes, wildlife and traditions that make the New Forest so special. From ancient woodland to open heathland, our collections celebrate the place we're proud to call home.

Designed with Purpose

We create products that people are proud to own, whether you're exploring the forest, relaxing at home or looking for a thoughtful gift. Every design is created to reflect the spirit of the New Forest.

Inspired by Nature

Designed in Britain

Made to Be Enjoyed

Inspired by the New Forest

Bring a piece of Britain's most beautiful national park into your everyday wardrobe.

Brice Stratford, The New Forest Folklorist and Chair of the New Forest Cultural Council, describes the elements in the flag design:

"The stag’s head depicted in the flag is a monarch stag – with 16 points on its antlers – as a monarch famously died here, and above it is the Rufus stirrup, through which hangs Cob's arrow, which killed both Rufus and the Bisterne dragon. The colours are Forest green and gold, which match the verderers’ uniforms, and reflect the distinctive Forest gorse.”

He encourages “any and all” to use the flag, adding “for avoidance of doubt there is no copyright over it – the flag fully belongs to everyone.” It is also officially recognised by the UK Flag Institute.